Consumer Insights and Strategy Manager at This Memento
Marketing and Advertising | Amsterdam Area, Netherlands, NL
A contagiously curious & enthusiastic individual. Genuinely fascinated by brands, people, (brand)cultures, lifestyles, design, digital, fashion and technology. Especially when brands dare to start mixing these up.
Consumer Insights and Strategy Manager at thisMemento, a global qualitative consumer research and brand strategy agency.
Current personal projects:
- Co-founded two electronic music labels. More info soon.
- Management of dj/producer Makam.
- Co-organizing an exposition + event in Paris about the Dutch gabber culture. Planned in 2013.
- Part of development of the Sunshine Steak (founded by Joost Van De Loo), in collaboration with Ruigwerk, a food design boutique in Amsterdam.
MSc / Communication Science / Universiteit van Amsterdam
Qualitative research about brand symbolism, how people create their social identity and experience lifestyle through the consumption of brands within the sneaker culture.
(Interested in reading this thesis? Drop me a line.)
Persuasive Strategies / Brand, Communication & Consumer / Entertainment Experience / Media Strategies in campaigns
Research & insights
Digital in all its forms
Connecting the unusual