Brand Strategist / Qualitative Researcher
Marketing and Advertising | Amsterdam Area, Netherlands, NL
A contagiously curious & enthusiastic individual.
Genuinely fascinated by brands, people, (brand) cultures, product, lifestyles, design, digital, fashion and technology. Especially when brands put the consumer in the middle again and dare to be relevant by using a mixture of the above.
Consumer Insights and Strategy Manager at thisMemento, a global qualitative consumer research and brand strategy agency.
Researcher & insights explorer
Creative & brand strategist
Digital in all its forms
Connecting the unusual
Influencing the influencers
Not reading books, I read people
MSc / Communication Science / Universiteit van Amsterdam
Qualitative research about brand symbolism, how people create their social identity and experience lifestyle through the consumption of brands within the sneaker culture.
(Interested in reading this thesis? Drop me a line.)
Persuasive Strategies / Brand, Communication & Consumer / Entertainment Experience / Media Strategies in campaigns
Current personal projects:
- Co-founded two electronic music labels.
- Management of dj/producer Makam.
- Co-organizing an exhibition in Paris about the Dutch gabber culture. (GabberExpo.com)
- Part of development of the Sunshine Steak (founded by Joost Van De Loo), in collaboration with Ruigwerk, a food design boutique in Amsterdam.