JACK nl

What I am?
creative thinker & strategic mind / never not online / intrigued by brands / contagiously curious / connector of the unobvious / opportunity spotter / culture connoisseur / aesthetics nerd / technology geek / influencing the influencers

What I do?

creative & brand strategy / research & insights / culture & trends / digital / consultancy / network /

And currently rocking with the amazing This Memento, a global consumer insights & brand strategy agency in Amsterdam.

What I believe?

Brands shape our lives in many ways. Tell us who people are. They can even become a part of our social identity.

A part of who we are, a part of how we want to be.

I want to help brands to shape people's lives in the most relevant, simple, human & aesthetic way possible. And together with the brand, find out the best way to do just this.

Curious?

Let's have a coffee soon...

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Visual blog - 21BLACK
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Profile
- Stef Spijkermans
  
  Consumer Insights and Strategy Manager at This Memento
  
  Marketing and Advertising | Amsterdam Area, Netherlands, NL
  
  Summary
  
  A contagiously curious & enthusiastic individual. Genuinely fascinated by brands, people, (brand)cultures, lifestyles, design, digital, fashion and technology. Especially when brands dare to start mixing these up.
  
  Consumer Insights and Strategy Manager at thisMemento, a global qualitative consumer research and brand strategy agency.
  
  ---
  
  Current personal projects:
  - Co-founded two electronic music labels. More info soon.
  - Management of dj/producer Makam.
  - Co-organizing an exposition + event in Paris about the Dutch gabber culture. Planned in 2013.
  - Part of development of the Sunshine Steak (founded by Joost Van De Loo), in collaboration with Ruigwerk, a food design boutique in Amsterdam.
  
  ---
  
  Academic background:
  MSc / Communication Science / Universiteit van Amsterdam
  
  Master-thesis:
  Qualitative research about brand symbolism, how people create their social identity and experience lifestyle through the consumption of brands within the sneaker culture.
  (Interested in reading this thesis? Drop me a line.)
  
  Master courses:
  Persuasive Strategies / Brand, Communication & Consumer / Entertainment Experience / Media Strategies in campaigns
  
  Specialties:
  Research & insights
  Creative & brand strategy
  Culture connoisseur
  Futurist
  Technology geek
  Opportunity spotter
  Digital in all its forms
  Connecting the unusual
  Influencing the influencers
  
  Experience
  - Feb 2013 - Present
    Consumer Insights and Strategy Manager / This Memento
    
    thisMemento - A global qualitative consumer research and brand strategy agency.
    
    Proudly worked/working with:
    Nike
    Converse
    Onitsuka Tiger
    O'Neill
    Hunkemöller
    Red Wing Shoes
    And more...
    
    For more info check www.thismemento.com
  - 2010 - Present
    Advisor / Muziekgebouw aan 't IJ
    
    Advisor of Muziekgebouw aan 't IJ, helping them to discover new ways on how to reach a younger audience.
  - Dec 2011 - Feb 2013
    Research, insights & creative strategy / JACK NL - Research, insights & creative strategy
    
    Recent clients:
    
    - This Memento / A global qualitative consumer research and brand strategy agency / Research, insights & creative briefing for Converse Europe.
    
    - Hagens PR & Strategie / A PR & strategy agency / Main focus was project management for Ticketfest.nl, an initiative from Blackberry and Vodafone. Also other work for Grey Goose, Bombay Sapphire, Cineville.
    
    - Bert Hagendoorn / Consultancy & positioning creative agencies.
    
    ---
    
    Creative strategist
    Research & insights
    Digital in all its forms
    Culture connoisseur
    Technology geek
    Connecting the unusual
    
    Freelance or contract.
  - Oct 2011 - Dec 2011
    Strategy & PR / Dolly Rogers
    
    Worked as a junior strategist on Scotch & Soda and ID&T. Furthermore I did PR for Dolly Rogers and the projects they worked on.
    
    ---
    
    Dolly Rogers is a creative agency that produces
    commercial work with heart and soul.
    
    We are creative strategists, concept developers,
    art directors, copywriters, visual designers and
    interactive experience makers.
    
    We are next generation storytellers inspired by
    the very things that make us human;
    our senses, our emotions and power to imagine
    beyond what we know.
  - 2011 - Jul 2011
    Strategy & PR / ALIVESHOES - ALIVELAB
    
    Introducing ALIVESHOES (ALIVELAB) in the Dutch market. Helping with the strategy, PR, marketing and finding suitable collaborations with individuals, organizations & initiatives.
    
    ALIVELAB is a open source 2.0 platform, both digital and physical, creating many opportunities for a growing community through the use of creative games.
  - 2009 - 2010
    Marketing & communications officer / Muziekgebouw aan 't IJ
    
    Marketing, communications & PR for concerts and organization, social media, online publicity & initiated collaborations with organisations like Nalden.net, 22tracks.com (genre Contemporary) & Museumnacht.
  - 2008 - 2009
    Officer marketing & communications / TU Delft
    
    Communications officer, organization different marketing related events, e.g. Open Dagen.
  - 2007 - 2007
    Communication officer and research (internship) / Koninklijke Philips Electronics
    
    Corporate Communications, communication officer, support new internal costumer relation media Philips Netcast News (PNN) and leading internal global research PNN (internship).
  Education
  - 2007 - 2010
    
    Universiteit van Amsterdam
  - 2003 - 2007
    
    Universiteit van Amsterdam
  - 2001 - 2003
    
    Vrije Universiteit Amsterdam
  Additional Information
  - Websites:
    
    Company Website, Personal Website
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Posts

Profile
- Jan 05, 13
- Dec 11, 12
- Dec 11, 12
- Dec 10, 12
- Dec 09, 12
- Dec 09, 12
- Dec 08, 12
- Dec 08, 12
- Dec 07, 12
- Dec 07, 12
- Dec 06, 12
- Dec 03, 12
- Dec 02, 12
- Dec 02, 12
- Dec 02, 12
- Dec 01, 12
- Dec 01, 12
- Dec 01, 12
- Nov 30, 12
- Nov 30, 12
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Photos

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Tracks

Tracks

Sets

Profile
- EDITS
  
  8 tracks (51:52)
  
  Some of the edits I've done. Enjoy!
- MIXES
  
  3 tracks (3:17:24)
- TRACKS
  
  13 tracks (1:26:31)